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DRESSED TO KILL? Dress code for family business owners

DRESSED TO KILL? Dress code for family business owners

Developing an effective dress code in today’s workplace is often a daunting task for small, large, and even family businesses. Whether we like it or not, the way we dress and present ourselves, defines how we are perceived by others. That’s why it’s necessary to project the right image through your fashion sense, which begins with understanding your own unique style and recognizing its limitations. Whether it’s meeting an employee in the business or a client, our choice of outfit and the colours we choose, convey an unspoken message. Choice of clothing is as important as the right body language.

The organization should adopt a mode of dressing that reflects the character of the business and also the family members’ personality. If the family business doesn’t have a dress code, set a protocol of formal dressing for business meetings. As a part of its organizational culture, family businesses should adhere to high standards when deciding the policies for a dress code. Members of the family business should dress in a way that looks professional and as per the settings of the meeting.There is an elevated level of charisma that exudes from someone who is dressed professionally. Others see that person and can expect a matching performance level from him or her. If required, the business can employ the services of an image coach, who can lend their expertise on the matter to ensure that the members are dressed appropriately.

When dressing for a business meeting, it’s not necessary to make a fashion statement, but instead to set the right impression. Men should follow the tried and tested rules of classic cuts, clean lines and sober colours. Women should give preference to physical comfort over style.Let your personality shine through by adding a signature piece or accessory such as a watch, belt, scarf, brooch, or any other jewellery piece. In the Indian context, a formal saree for women or a bandgala or suit for men always works.Shoes are an integral part of the outfit, too – keep them polished and in good condition.

Family business owners can begin by re-aligning their wardrobe and identifying the right attire. Even on a modest budget they can begin to overhaul their wardrobe slowly and make improvements to the way they present themselves. Women should refrain from wearing distracting clothes and jewellery. Heels should be comfortable and for men, casual shoes like sandals or flip flops are a complete no no. Quality pieces that offer versatility should be selected. These can be easily mixed and matched with other items to create fresh new looks. Experts say that the average business person should have about a dozen apparel combinations ready for their professional commitments.

Most importantly, the family business owners should have a pleasant attitude and be brimming with positive energy. To project a presentable exterior, they need to feel the part and be in the right frame of mind. Their confidence need to shine through for them to promote themselves. It’s essential for them to build both the interior and outer image so that they can maximize their skills and effectiveness during the meeting.

 

BLURBS

  • When dressing for a business meeting, it’s not necessary to make a fashion statement, but instead to set the right impression
  • The organization should adopt a mode of dressing that reflects the character of the business and also the family members’ personality
  • In the Indian context, a formal saree for women or a bandgala or suit for men always works